Ok, so while this looks a bit like a pistol ad I made recently (same photo shoot) this is what those photos were actually intended for. I really obsessed over this one a lot - decided it was best without all the smoke and junk. Clean and simple, and I really wanted the photo to look SHARP. Really went nuts over the type on this one - I knew it had to be really clean and concise, and also integrate two different tag lines. Overall, really pleased.